We are seeking an Brand Manager to join our newly formed Brand, Marketing and Communications team.
This role will be contribute to building Nest’s brand, helping to develop our integrated brand-building campaign and embedding our brand strategy across the organisation.
It will work closely with our roster of agency partners, as well as in house creative and insight teams to ensure our brand activity is insight led, high quality and delivered on time.
Working closely with other members of the Brand and Marketing team, the role will be responsible for the day to day management of brand campaign activity, as well as supporting the development and roll out of brand across the organisation, helping to empower everyone to take ownership and pride in the Nest brand.
Accountability
- Manage brand campaigns and projects end to end, from gathering requirements through to final evaluation:
- Develop project plans and ensure all activities are delivered on time.
- Write briefs and oversee the creative development process with internal teams and external agencies.
- Ensure marketing materials are accurate and manage legal and compliance approvals for all brand marketing materials.
- Develop approval and stakeholder engagement plans and produce appropriate stakeholder communications for brand projects
- Develop evaluation frameworks and manage the data gathering, analysis and presentation of results
- Work with colleagues in our DACI team to develop insight and evaluate brand initiatives effectively.
- Competitor monitoring through the lens of brand and marketing, ensuring we stay abreast of all key competitor activity and contributing to the org-wide view of competitor activity.
- Maintain documentation of all trademarked intellectual property related to our brand
- Lead the org-wide roll out of brand strategy
- Develop and manage a Brand Partner programme
- Develop and manage induction and other internal engagement programmes for brand
- Lead the implementation of the brand through the customer journey
- Partner with our data, analytics and customer insight team (DACI) on-going brand insight needs e.g. distinctive asset testing
Deliverables
- Compelling, accurate, on time brand campaign activity
- Reporting and evaluation of brand campaigns and brand health over time
- Internal brand engagement materials and processes that lead to the effective embedding of brand across the organisation
- Regular competitor brand and marketing activity reports.
Relationships and autonomy
- Reports to the Head of Brand
- Key relationships: Creative teams, Member Marketing team, B2B Marketing team, Integrated Planning team, PR & Social teams.
- Works in collaboration with the rest of the Nest Experience and wider Nest teams
Experience and technical skills
The employee will be able to demonstrate the following experience and technical skills:
- Experience of managing campaigns across paid, earned, shared and owned media channels
- Evidence of working effectively with agencies
- Experience of highly collaborative working
- Experience of embedding brand and leading colleagues across an organisation to become brand ambassadors
- Experience of finance processes and managing budgets
- Financial services experience would be an advantage, but not essential.
- Experience of working with in-house creative teams is desirable but not essential.
Personal attributes
The role will require someone with the following personal attributes:
- Strong interpersonal skills
- An approach of collaboration and partnership
- A creative and open mindset
- Resilient and adaptable if plans change
- Comfortable moving between the big picture and the details
- Growth mindset
Education, qualification and professional membership requirements:
- Degree-level education or equivalent experience
- Professional marketing qualifications such as MBA or CIM are desirable but not essential
Differentiators
- This is a chance to play a key role in the transformation of the brand of a purpose-led organisation and improve retirement outcomes for millions of people.
- This is a new team - you’ll have the chance to help shape it and be an integral part of an ambitious brand launch
- You’ll get involved in all aspects of developing and launching a brand so the opportunity for growth and development is really unique.
We are open to discussing working patterns.
We welcome all internal applicants to apply for our roles, regardless of your current working pattern or hours. We will aim to accommodate your request and match your current working arrangements.
Don't worry if you think you don't have all the key skills, it might be worth taking the few minutes to apply as we're good at spotting potential and offer a generous training budget.
Please download a full job description to find a full scope, deliverables, experience and personal attributes required for this role.
Reward and recognition
- A discretionary bonus scheme
- Reward and recognition scheme
- Enhanced auto enrolled pension – your contributions start at the default 5% while ours are higher at 8%. If you up your contributions to 6% we raise ours to 9%. If you contribute 7% or more we’ll contribute 10%.
- Income protection scheme – is an insurance benefit that provides you with income if you cannot work due to illness or incapacity.
Flexible and agile working
Everyone's personal situation is different.
To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):
- hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
- reduce or vary working hours
- reduce or vary the days worked
- work compressed hours
- job share
For more information about our recruitment process click here