Reporting to the Senior Direct Marketing Manager, the Direct Marketing Executive will assist with planning and successful execution of multi-channel direct marketing.
The role will be involved in high-impact acquisition and retention campaigns, including supporting the Senior Marketing Manager to deploy millions of emails to our member base each year.
A collegiate and collaborative working style will be essential, as this role will be working in partnership with a broad range of cross-functional teams.
Additionally, the Direct Marketing Executive is responsible for day-to-day email marketing requirements, including development, gaining stakeholder approval, execution, testing, reporting and optimisation of campaigns and content.
We are looking for a technically excellent, outcome focused and highly organised individual to take on this role on a Fixed Term Basis for 12 months.
You will be responsible for
- Assist with the planning of direct marketing activity across Member segments, with a significant focus on email.
- Regular campaign and channel performance reporting and recommendations for optimisation.
- Support for Go-to-Market Plans. Working with Senior Marketing Partners to deploy direct marketing activity.
- Report results to Senior Direct Marketing Manager and other key stakeholders, including performance and budget allocations where appropriate.
- Ensure quality and brand standards are met with all marketing pieces and are consistent with NEST’s brand.
- Produce clear briefs for creative and technical teams or agencies.
- Fully understand the Data Protection Act, GDPR, TPR regulations and other relevant legislation – how these impact NEST.
The minimum criteria for this role are:
- Commercial marketing experience preferably in a regulated environment.
- Experience working in a team to deliver multi-channel direct marketing activity.
- Experience engaging with a big existing customer base and CRM (preferably MS Dynamics) and use of an Email Service Provider.
- Hands on experience of creating email journeys and communications.
- Experience working with external suppliers and agencies across a range of different projects.
- Experience of creating plans aligned to key marketing metrics and reporting on ROI.
Don't worry if you think you don't have all the key skills, it might be worth taking the few minutes to apply as we're good at spotting potential and offer a generous training budget.
Please download a full job description to find a full scope, deliverables, experience and personal attributes required for this role.
Flexible and agile working
Everyone's personal situation is different.
To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):
- hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
- reduce or vary working hours
- reduce or vary the days worked
- work compressed hours
- job share
For more information about our recruitment process click here