Copywriter in London/Hybrid - National Employment Savings Trust (NEST)

London/Hybrid

£60,000 - £65,000 (depending on experience)

Permanent

Not Specified

37.5 Working Hours - (Flexible)

27 May 2026

Home
Vacancies
Copywriter

*Please note we only accept online applications.*

Role Overview

This role sits within Nest’s newly formed Brand team, who have a collective remit to elevate the Nest brand and build lasting trust. This person will help guide the evolution of the brand’s written identity and elevate creative output across brand, marketing and comms.

You’ll be responsible for developing, maintaining and delivering best in class written, audio and verbal communications and content guidance for the Nest brand. As we build our brand with our members for the first time, they will take ownership of distinct areas of activity such as tone of voice guidelines, campaign materials including digital advertising, emails, landing pages and social media to inspire and engage external audiences including our 14m+ members and the employers who choose us to look after their workers' pensions.

They will also help shape our internal voice and how we communicate to other external stakeholders such as partners, government and the wider pensions industry.

The minimum criteria for this role are:

Extensive experience of writing for financial services or comparable subject areas at a creative agency or inhouse, with a proven track record of creating impactful work for well-known consumer brands (additional B2B experience preferred).
Strong understanding of pensions, with the ability to translate complex financial concepts into plain language
Editing and proofreading to a very high level
Portfolio evidence of conceptual thinking, brand storytelling, and polished craft across well known brands.

Don't worry if you think you don't have all the key skills, it might be worth taking the few minutes to apply as we're good at spotting potential. At Nest, you’ll have access to a range of learning opportunities to learn, grow and build the skills you need to be successful in your role and career.

Please download a full job description to find a full scope, deliverables, experience and personal attributes required for this role.

Flexible and agile working

Everyone's personal situation is different.

To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):

hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
reduce or vary working hours
reduce or vary the days worked
work compressed hours
job share

Click here to see the benefits we offer at Nest.

For more information about our recruitment process click here

Directorate/Department Overview

The Nest Experience directorate is responsible for developing and evolving the Nest brand as well as the propositions for our customers, and for the service and experience that they enjoy. This includes:

Definition of our customer strategies
Developing, maintaining and evolving our customer value propositions
Brand strategy
The marketing of Nest to our customers
The design of the service experience our customers enjoy across all channels
Working with our partner, TCS, to deliver a service that delights our customers and keeps their data and assets safe

Organisational Overview

Nest is an award-winning workplace pension scheme, the largest in the country.

Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.

Diversity, Equity and Inclusion

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, race, religion/belief, sex, sexual orientation or socio economic background.

We also recognise the importance of diversity of thought and other forms of neurocognitive variation.

Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, please declare that you’re applying through the scheme.

We aim to offer an interview to those applicants who apply through the Disability Confident Scheme and best meet the minimum criteria. However, there may be some circumstances where this is not possible due to the volume of applications.

Please note that this advert may close early if we receive a sufficient number of satisfactory applications.

If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact: [email protected].

Apply